On-the-Ground Realities of Soil Carbon MRV

Soil carbon MRV sits at the heart of every credible carbon farming programme — yet the gap between methodology requirements and field reality remains one of the industry's most persistent challenges.

In this webinar, ISCIA brought together practitioners working at the frontier of soil carbon data collection to examine what's actually working, where the friction points lie, and how the industry can build farmer trust while maintaining scientific rigour.

From agronomic support models to business model alignment, this session explored the human and technical dimensions of getting MRV right at scale.